Put simply, your website should automatically adapt to fit the screen size of a mobile device. A desktop screen is nice and big, allowing your website to show lots of information. Photos and text in one place. If you then view that website on a mobile phone you suddenly notice that the screen is much smaller. This is when your website automatically detects the new screen size and adapts it’s design to be fit. Menu’s are smaller, photos and text stack above one another. Vertical scrolling. Instantly making the whole user experience much friendlier – no pinching or horizontal scrolling required. This same responsiveness works on tablets, shrinking the website content to fit the screen.
As you can see, there are various benefits to your business in having a responsive web design. If your website isn’t yet responsive just get in touch and we’ll be happy to help.
1 Improved User Experience
Provides a seamless user experience between desktop and mobile
2 An Increase in Mobile Traffic
Increasing your reach to tablet and mobile audiences
3 More Social Sharing
Users are more likely to share mobile content
4 Higher Conversion Rates
Increase your visibility in search engines
5 Better Website Loading Times
Responsive websites tend to load faster on all devices
Percent of shoppers use a smartphone to look-up products and information
Percent of mobile users are more likely to buy from a responsive website
Percent won't return to a website they have trouble viewing on their mobile device
Mobile usability is the third most important factor for Google when deciding on how to rank your website. This means that you will rank lower against your competitors if you don’t have a mobile-friendly website.
Mobile users need to navigate quickly and easily around your website. On smaller screens text also becomes very important. Content needs to be concise, direct and readable and calls-to-action easy to find.
On a mobile device or smartphone a responsive website is crucial to enhancing a visitors experience. If your website is easy to use it will reflect positively on your business and convince users to return.